Robert Reid knew he wanted a better life for himself and his son. Despite working hard and setting goals, he couldn’t get ahead. That’s when Love Columbia stepped in. During Easter 2024, The Crossing partnered with Love Columbia to help families facing eviction find stability through homeownership and ongoing support. This campaign reflected the hope of Jesus’ resurrection, transforming hardship into renewal.
Together, we raised over $1 million to purchase homes for families in need, changing the trajectory of their lives.
Direction / Cinematography / Lighting / Editing – Gerik Parmele